There is only a month left until the beginning of this year's 187th Oktoberfest (September 17 - October 3), and preparations for the biggest beer festival in the world, which is returning after a two-year pandemic break, are entering the final phase. The return edition of Wiesn also brings a complete novelty – a new logo of the festival.
"The logo with the stylized letter 'O', called the 'dynamic O', is the central symbol for the festival's new image," said Wiesn head Clemens Baumgärtner at the press conference where the new visual identity of Oktoberfest was presented. The news is brought by the official portal of the city of Munich.
The focus is on the curved O as a logotype reminiscent of the Fraktur font once used in Bavaria. For this purpose, the project team developed new font, called Wiesn. Along with the colorful images, the new corporate design, created by advertising agency RED, aims to capture the dynamic mood of Oktoberfest and appear both traditional and contemporary.
You don't have to explain anything, it's enough to see and you know right away: it's Oktoberfest!
The abstract capital letter O was chosen for the logo because it is internationally comprehensible, open to interpretation and better than the pictorial symbol for the entire Oktoberfest. "You don't have to explain anything, it's enough to see and you know right away: it's Oktoberfest!" says Benedikt Brandmeier, from the Munich City Administration.
From now on, the new design will be used for souvenirs, marketing and all communications.