Anheuser-Busch InBev plans to use blockchain QR codes to trace its barley supply chain
Global beer giant plans use of blockchain technology and QR codes to inform European consumers about where the barley used to make its beers is sourced from.
News
Strava Art
Belgian Cyclist Rode Track in Shape of Duvel Beer Glass
A beer-loving cyclist from Belgium has completed a 172 miles ride in the shape of a beer glass with the logo of his favourite beer brand, Duvel.
4000 BC
The Oldest Beer Commercial
The oldest beer advertisement in the world was "published" in Mesopotamia on a stone slab, which was found to date from around 4000 BC. It read: "Drink Elba, a beer with a lion's heart."
16 years of Bud cans
House of Budweiser in Florida
Navy veteran Michael Amelotte spent 16 years lining the sides and ceilings of his Florida condo with empty cans of Budweiser.
Staycation Ad
Corona's video ads put beauty spots 'at risk'
Beer brand Corona has come under for an advert showing staycationers enjoying 'lager, 4x4s and wild arson' in a rural area of Scotland where locals say they have been besieged by tourists.
Oktoberfest?
Fear of Wild Oktoberfest in Munich
Clear blue skies and sunshine, the perfect Oktoberfest weather, is forecast for this Saturday, the festival’s normal opening date.
57.8% ABV
Strongest beer in the world sells out in a day
Two breweries that competed in a decade-long rivalry to create increasingly strong beers said they have now worked together and created the world’s strongest beer.
World Beer Awards 2020 Winners
International judging panel of World Beer Awards has identified the best beers in each of the nine categories. Over 2,200 beers from more than 50 countries entered into this year’s awards and judges blind tasted and scored the entries across three rounds of judging.
New Normal
Heineken launched Back to the Bars campaign
The new Heineken campaign encourages people to #SocialiseResponsibly without compromising on the fun elements of a nightout in bars.
Best Friend's Beer
Busch released a beer made specially for dogs
On Wednesday, August 26—otherwise known as National Dog Day—Busch Beer announced that they were launching their latest beer: Dog Brew by Busch.
Watch out
FDA warns about hand sanitizers that look like beer cans and kids' foods
The Food and Drug Administration on Thursday issued a warning to consumers about hand sanitizers that are flavored and packaged in food and drink containers...
Saved by the Beer
Man saved his home from California wildfire with beer
A man was able to help save his home from one of the many wildfires raging across California thanks to some quick thinking and a 30-pack of Bud Light.
