Anheuser-Busch InBev plans to use blockchain QR codes to trace its barley supply chain

Anheuser-Busch InBev recently began to pilot a platform which lets end-customers track their malt beverages on the blockchain. This is not the first instance of the company's blockchain interest. They have previously unveiled a number of blockchain initiatives, including a vending machine ID verification system and document management protocols based on the technology. 

“For the first time in our European operations, this project will create a fully transparent, indirect supply network all the way to the end consumer,”

“For the first time in our European operations, this project will create a fully transparent, indirect supply network all the way to the end consumer,” Pieter Bruyland, CIO of AB InBev's European operations, commented in an Oct. 26 public statement. 

The new pilot program will take off in 2021, according to the statement. Using a QR code, France-based customers of Belgian abbey-style Leffe beer will be able to see the entire supply chain journey of the barley used within each pack of beer. Blockchain company SettleMint built the initiative's platform.

Ab InBev has investigated a number of blockchain applications over the past year or so. One such initiative used blockchain to verify the age of vending machine users, allowing for teller-less alcohol purchases. In early 2020, the entity also ushered in blockchain for its dealings with African ingredient suppliers, easing data and information management.

Erik Novaes, vicepresident of procurement & sustainability for Europe at A-B InBev, said: “This new barley blockchain pilot is the latest initiative in our focus on smart agriculture: using new technology, data and insights to improve our farmers’ use of natural resources, crop yields and livelihoods. We’re excited about the potential to bring this project to our European growers, and to show beer drinkers where the barley in their Leffe is from.”

A-B InBev works directly with 60% of its farming base – about 20,000 growers. The pilot is designed for the remaining 40% of its indirect farmers, many of whom are in France, Germany and the UK.

Bruyland stated, “By connecting players across the beer supply chain – from farmers, malting cooperatives, breweries, warehouses and carriers – to one secure, decentralized platform we can increase traceability and gather data that will help us to continue to grow the finest ingredients for our beers sustainably.”